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If you’re as much of a shopaholic as we are, you know that nothing beats the thrill of clicking “Add to Cart.” You’ve seen the dress of your fashion fantasies on a great-looking women's clothing site, you've sailed through the online checkout system and now you’re basking in the knowledge that soon that new swag will be all yours. It’s a special kind of shopping high when you think you’ve nabbed a bargain. You wait excitedly for your goodies to arrive, daydreaming about how fabulous you’ll look and checking the mail every five minutes in case your parcel’s somehow come early. But what happens when what arrives isn’t what you paid for?

A Whole New Brand of Buyer’s Remorse

It’s happened to all of us. A stunning picture with a bargain bin price tag is so seductive. Just look at that style…and at that price. But when we open the package, what we imagined would be a high-end dress turns out to be an undersized, off-color waste of fabric. And time. And money! That horrible disappointment is why so many fashionistas like you only shop at sites like Inance that are as trustworthy as they are stylish. We are an American company and all our products are made in the U.S.A., so you know you’re in safe hands with us.

 When It Seems Too Good to Be True, It Often Is

 So many of us fashion lovers have been duped by false advertising. Increasingly, customers order based on high-quality photos, only to be left with flimsy, threadbare garments that look nothing like the ones advertised.

 These clothing companies steal pictures from the internet and Instagram. They grab photos of celebs, bloggers and models wearing designer gear, sometimes cropping out the models’ faces and removing watermarks. Knock-off prices can be as low as $10 for what appears to be a $350 dress. It’s no wonder shoppers get sucked in.

But ladies, beware. Sites that have been named and shamed include: RoseGal, RoseWe, SammyDress, DressLily, Zaful, TrendsGal, TwinkleDeals, TideBuy, RomWe and Choies. Further investigation reveals that many of these sites appear to be separate companies, but they are actually linked. Sapna Maheshwari, a BuzzFeed journalist, reported, “At least eight of [these sites] are connected to one Chinese e-commerce company that made more than $200 million in sales in 2014.”

 Sketchy Retailers Are Getting Rich by Conning Bargain Hunters

These sneaky women's clothing sites target new customers with Facebook ads. You've probably seen one in your newsfeed: a beautiful dress with an unbelievably low price from a website you've never heard of. Sound familiar? A huge audience and loose policing make Facebook ads a highly effective marketing strategy. Retailers can easily delete negative comments so they don't put off potential buyers. But don't be reeled in, or your online shopping spree could quickly turn sour.

The Federal Trade Commission has received thousands of complaints about this worrying trend, as have consumer review sites like TrustPilot and the Better Business Bureau. Shoppers can view customer complaints about online retailers when they paste the site’s address in the search bars at these consumer review sites.

Some customers have been so disgusted with their purchases that they’ve created Facebook forums to share their experiences and campaign against these sites. The group “Knock Off Nightmares” has over 34,500 members. Disappointed shoppers swap horror stories and post pictures of the badly made dresses they received next to the flawless sales photos that lured them in. They also post warnings around Facebook to discourage other women from making the same mistakes they did.

 How to Avoid Your Own Fashion Nightmare

It’s always worth doing your research before buying. Look for the brand’s customer reviews and, if you’re suspicious, try searching the company name with the word “scam” to see what comes up. Search for business complaints using TrustPilot and the Better Business Bureau. Do your homework before spending money from your hard work.

It’s easy to be tempted by the false promise of a designer quality item with a thrift-store price tag. But as savvy shoppers, we all need to be careful. Instead, buy from brands like Inance that you know you can trust.

You don’t have to worry about fake fashion, poor quality, or sketchy deals when you shop with us. We’re proud to be an American company and all our products are made right here in the U.S.A. Yes, we offer amazing deals on women's clothing, but we also offer amazing quality and style. There's no risk of receiving duds when buy from Inance. So be smart. Avoid bogus sellers and shop from a site you can trust.

If you're looking for your next fashion fix, you can check out our gorgeous selection of dresses here.